Design Thinking | Ironhack Challenge 1: Citymapper
October is finally here, and with it comes the final countdown to the Ironhack UX/UI Bootcamp that I will attend later this month. Ironhack has provided me with a series of challenges to shift my mental gears into place for the course. These challenges are focused on four areas: UX, UI, Usability and Web Design. My first challenge, design thinking, has me taking a deep dive into the popular navigation app: Citymapper.
7 min readOct 7, 2020
Background
Citymapper was founded in 2011, in London, by former Google employee Azmat Yusuf. Since its launch, it has grown to support travel in 50+ cities worldwide. Citymapper is free and allows its users to stitch together multimodal forms of transportation to get from point A to B in the most efficient way. This is an increasingly useful feature, with the rise of new sharing services such as e-bikes and scooters.
At the moment, Citymapper has not integrated a way to purchase tickets within the app — the one exception to this being their PASS subscription for Londoners. In 2019 Citymapper rolled out PASS…
